Our Story

Sprinkle Cookie, and how it came to be, is—through and through—a love story. And like many love stories, there was heartbreak. But from that heartbreak, something beautiful was born.

 

My name is Trent, and I’m a self-taught baker. My husband, Matthew, and I had always dreamed of opening a little bake shop together. But it wasn’t until 2022, after I was laid off from my corporate job, that the dream truly began to take shape. There’s a famous saying that Rome wasn’t built in a day—and neither was Sprinkle Cookie. But fittingly, after our honeymoon in Rome in 2023, I came home knowing exactly what I wanted it to become.

 

If you’ve ever been to Italy, you know they do many things right. But what they do better than anywhere else is love—and you feel it in every corner of their culture. I was there, starting over with a dream in my back pocket, surrounded by centuries of history, artistry, passion, and warmth—and I remember thinking: I want Sprinkle Cookie to feel like this.

 

Walk into any Italian bakery, and chances are, there’s a family behind the counter with a case full of fresh pastries made that morning. They’ll greet you with a smile, maybe offer you one of everything, and if you’re a regular, they probably know you by name. What they do is special—not because it’s fancy, but because it’s made with love. It’s driven by passion, rooted in community, and centered around care. That trip became the blueprint for everything Sprinkle Cookie stands for.

 

Our time in Italy ended the way it began: with a dream. On our first day, I tossed a coin into the Trevi Fountain and wished for just that—to bring this vision to life. And on our last day, something serendipitous happened. We met an American couple on a park bench. They had just retired and were spending a month abroad. When I asked what they did for a living, they told us they’d spent their careers running a comic book business—together. The husband had left his corporate job around the same age I was when I got laid off. For 30 years, they built something they loved, side by side. As they shared their story, they lit up with joy. You could see how much it meant to them.

 

For us, it felt like a sign. It was time to begin.