Our Story
Sprinkle Cookie, and how we started, is through and through a love story. And like many love stories, first there was heartbreak. But then, something beautiful was born.
My name is Trent, and I’m a self-taught baker since 2016. My husband, Matthew, and I always dreamed of one day opening our own little cookie shop. But, it wasn’t until 2022 that dream became a reality after I was laid off from my corporate job. There’s a famous quote that Rome wasn’t built overnight, and neither was Sprinkle Cookie. And after a trip to Rome in 2023 for our honeymoon, it became clear to me what I wanted Sprinkle Cookie to be.
If you’ve ever been to Italy, you know Italians do many things right. But what they surpass the rest of the world in is love, and it’s in every corner of what they do. Here I was in Italy, starting over with a dream in my pocket, absorbing thousands of years worth of history, culture, passion and love and I remember saying to myself I wanted Sprinkle Cookie to feel exactly this way.
Walk into a bakery in Italy, and chances are you’ll find an Italian family behind the counter with a case full of pastries freshly baked that morning. They’ll greet you with a smile, they’ll probably ask if you want one of everything, and if you live there, they’ll most likely know you by name. What they do is special because it’s born out of passion, rooted in community, and above all else it’s centered around love. That trip to Italy became a blueprint for what Sprinkle Cookie would become.
My time in Italy ended the way it started: With a dream to make Sprinkle Cookie as extraordinary as this place. On our very first day, I tossed a coin into the Trevi Fountain wishing for just that. And on our last day, something even crazier happened. We met another American couple in a park who sat down next to us on a bench. They had just retired, and they were there for a month. I asked what they did for a living, and they told us they did what they loved. They owned several comic book stores and the husband told me he quit his corporate job right around the same age as me. The husband and wife ran the stores together for 30 some years and they lit up telling us about it. You could tell they loved it and that it meant everything to them. For us, it was a sign to begin.